You might be wondering why email marketing is so important.
How does a $38 yield on every dollar invested seem to you? Is it possible that it’s all too wonderful to be true?
Well, Email Marketing can make that happen.
You can’t overstate the importance of email marketing if you’re in an organization that has any form of digital presence. If I were to summarise the benefits in a few words, I’d say email marketing is significant since it:
- greatly expands your reach and communication.
- It’s adaptable, quantifiable, and scalable.
- Boost your profits.
- You retain ownership of your data.
In this blog, we’ll go through these perks in 10 points to demonstrate to you why email marketing is so important for your organization.
Reach
Only social media platforms come close to matching the reach of email marketing. However, where social media’s skills fall short, email fills the need.
So, let’s look at why email marketing is so crucial for your brand.
Email is a fantastic tool to keep your consumers updated
You can send messages with the click of a few buttons after your email list has grown to a large size (even 500 quality leads is a lot for a new business), and there are no charges other than what you pay your email marketing provider.
Consider a significant event in your company’s history. Perhaps you’ve recently overhauled your product and want to communicate the benefits to your target market.
You might opt to run digital advertisements or print a press release in the newspaper to notify people. Both strategies are expensive and only draw tepid leads.
If you have a large email list of individuals who have voluntarily agreed to receive messages, on the other hand, you can send the same message to a large audience for a fraction of the expense of print or digital advertisements.
Your business will increase concerning the volume of your mailing list.
You can use email to increase brand recognition & appeal
Building brand recognition is a must-do for every organisation that is just getting started or wanting to expand. Brand awareness is the intangible characteristic that encourages customers to pick your products over those of your competitors. The more people know about you, the more inclined they are to purchase from you.
So, how can email help to increase brand awareness?
Attracting attention leads to awareness. When you make yourself visible, others learn about you.
You may use emails to keep your receivers’ attention in a variety of ways. After obtaining authorization, you can send the following to your subscribers through email:
- Updates about the industry
- Advice from an expert
- Updates on the market
- Regular blog updates
All of these examples should be relevant to your industry, but they should not explicitly bring up your company. These kinds of emails can help you raise brand recognition while also demonstrating to your clients that you care about more than just your company’s name. Again, now and then, send emails promoting your product to stay on people’s minds.
Email is ideal for sending tailored & targeted messages
Every potential consumer should have a distinct individualised value proposition, according to a marketer’s dream. While marketing isn’t quite there yet, email marketing comes quite close to achieving this goal.
To begin, you might segment your email lists according to any client attributes you believe are important to your company. If you’re a sports brand, for example, you may segment your clients based on their favourite sports.
This way, you may tell your golf enthusiasts about your new golf equipment without bothering the baseball fan who just wants to hear about Major League Baseball.
Second, marketing has a reputation for being impersonal; however, email addresses this issue.
Email Features
Email marketing has some characteristics that make it a valuable resource for any small business.
Email motivates people to take action
A call to action appears in every marketing message. You’re asking someone to recognise your brand, join up, learn about your new hot sauce flavours, visit your website, buy anything from you, and so on.
It just so happens that email is a fantastic method to motivate people to take action. Incorporate call-to-action buttons into your emails with ease. These call to action buttons may be used for a variety of purposes. You may use them to:
- Request that people join up for your most recent course.
- Instruct them to visit your blog or website.
- Encourage them to make a purchase.
- Request that content be shared on social media.
- Discounts are available
These are just a handful of the ways you may use email to motivate people to take action.
Email is a scalable medium
Your growth is directly related to your scalability. Scaling is pretty simple in the case of email. As your subscription base grows, you may scale up.
The beauty of email is that you don’t need to put in place complicated security measures before your email list starts to develop. Almost every email marketing software offers options that scale with the volume of the mailing list. This means you won’t have to pay any unneeded fees in advance.
Another benefit of email is that you can easily scale up the activities you take for ten people to 100,000 people without a hitch.
Emails are very adaptable
Email marketing allows you to use a variety of media to convey your message. Text, photos, videos, gifs, and embedded content may all be used in any combination that you see suitable for your business.
Email Marketing Has Many Commercial Benefits
We’ve covered email capabilities and the benefits of using email marketing on the front end in the previous two sections. Now let’s look at how email marketing influences your company’s internal operations.
Website traffic is generated using email
Assume you’ve expanded your email list to 100,000 subscribers and have a 5% average click-through rate.
Let’s say you write an article announcing your latest product launch and send it to your email list. Even just 5% of the receivers click and read your article, you’ll have 5000 individuals who are aware of your new product right away. Almost for nothing!
Email is a powerful sales tool
This benefit works in conjunction with the previous two points. You may enhance sales by using email to 1) acquire clients & 2) direct visitors to your website to look at your products (s).
Email is a low-cost solution
For less than a penny for each message, you may reach a big number of people. Most email marketing companies will cover you with their free plans if you have a modest mailing list.
Email errors are simple to correct and don’t cost any extra money. You’re also virtually foregoing any media acquisition fees. Because email lists are your own private and direct method of contact with clients, you’re cutting out the middleman and effectively establishing your own media company.
The Most Significant Benefit Of Email Marketing
You are the owner of your data!
To improve user experience, search engines and social media networks are continually upgrading their algorithms. These modifications might sometimes have an impact on your search results ranking and social presence.
Consider what would happen if a major algorithm change occurred, and you were buried beneath the rubble. In such a situation, having a large email list will come in handy. You’d still be able to communicate directly with your leads and customers, and you’d be able to keep them up to speed on business news and upgrades.
Conclusion
While all of the benefits above are well-documented and reasonably feasible, it’s crucial to remember to have a clear email marketing implementation strategy in place. Finally, you must have tenacity and patience for results to appear. It’s never a good idea to quit up too soon.
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